Founder / Chairman
More than a Decade of Experience being an entrepreneur, CA from Institute of Chartered Accountants England & Wales, Three Diplomas in Business Management from British Council. Two Diplomas in Business Development from Edexcel-London.
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"We strive towards sustainability while ensuring business growth. We uphold eco-friendly processes in sourcing our materials and following global sustainability protocols. Our focus remains on promoting sustainable practices in the communities while strengthening the corporate social responsibility principles catering to transformative change. Our brand ensures strict adherence to the textile industry with eco-sustainable corporate strategies contributing wholeheartedly to global benefits, impress its impact, concurrently leaving behind a respectful Imprint."
_ Jawad Ashraf
Founder/Chairman
C.E.O
Nearly Four Decades of Experience in Textile Industry, Textile Retails & Services, Business Administration Licentiate.
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"We are a reputed textile manufacturer focused on environmental sustainability, innovation, and ethical practices. Our outstanding expertise affords us the ability to offer customizable and eco-friendly solutions to cater to clients' distinguished requirements. With a priority to deliver satisfaction, we use the latest technology to achieve on-time and personalized products for our clients. Moreover, our rationale extends to ensuring positive social and environmental shifts to benefit people with sustainable development goals."
_Muhammad Ashraf
Chief Executive
Our mission is to preserve Pakistan’s rich weaving heritage while embracing innovation to deliver high-quality, sustainable fabrics. We aim to empower skilled artisans, exceed customer expectations, and contribute to the global textile industry with integrity, craftsmanship, and purpose—one thread, one design, and one tradition at a time.
We value craftsmanship, integrity, and innovation, blending traditional Pakistani weaving with modern excellence. Sustainability guides our process, honoring our environment and heritage. We are committed to empowering artisans, preserving cultural identity, and delivering quality fabrics with purpose. Every thread reflects our dedication to authenticity, precision, and long-lasting customer trust.
We envision a future where advanced AI technology transforms textile design, production, and efficiency. By integrating smart systems, predictive maintenance, and AI-driven pattern development, we aim to enhance quality, reduce waste, and deliver personalized fabric solutions—pushing the boundaries of innovation and redefining the future of textiles.
